The Selling to Consumers Podcast

Martin Lindstrom is a global branding expert and brand futurist who travels 300 days per year to consult with some of the world's top companies on branding issues. He is the author of "Buyology: Truth and Lies About Why We Buy."

Skip Anderson interviews Martin who introduces listeners to the concept of neuromarketing, the field of study that blends marketing and science to provide insight into how customers make buying decisions. He also makes recommendations on how to better engagement prospects, and how to create a company that will stand out in a crowded marketplace. This interview will be of interest to sales and marketing executives, managers, and salespeople.

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