The Selling to Consumers Podcast

Some companies and salespeople have not been early adopters of social media strategies to improve our sales. Yet, many are using social media as an effective tool to increase brand awareness and engage consumers.

Shane Gibson and Steven Jagger have written a brand new book about social media that will be helpful to business-to-consumer companies and individual salespeople. I've read the book and recommend it, especially for people who are not yet sure how social media plays a role in their sales and marketing space. Shane's background is in sales performance improvement and he is one of the social media thought leaders of our day.

Follow Shane on Twitter at @ShaneGibson. Follow Skip Anderson on Twitter at @SkipAnderson.

Shane Gibson and Steven Jagger have written a brand new social media book titled "Sociable! How Social Media is Turning Sales and Marketing Upside Down."

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